is the pay-per-action model which powers affiliate marketing. Here’s how it works basically: The advertiser determines how much they are ready to pay for every website visitor who made a purchase and rewards publishers for every sale (or any other target action).
is a commercial organization that operates on the web. That may be an online store, online service, mobile app, online game, bank or credit service, travel agency distributing flight tickets or rendering hotel booking services. The advertiser may be anyone who needs customers or subscribers that may convert into sales.
is target audience; customers, users, subscribers the advertiser wants to lead in.
is a person or legal entity that owns — or knows where to source — traffic. The publisher may be a social media community/Telegram channel/YouTube channel/forum/coupon or cashback service owner, blog author, contextual advertising/targeting/SEO specialist.