Categories:

Blog, a portal with first-person stories, instructions, and reviews.

Forum, a theme website where user ask each other questions, reply to them, and communicate.

Affiliate or coupon store, a selection of products and services from various advertisers, or discounts and coupons.

Cashback service, a platform aggregating cashback offers from various advertisers. An advertiser pays a publisher a reward, after which the publisher shares it with a buyer by returning part of the purchase amount to the latter.

Price comparison service. Every product is subject to several various price offers from various stores, and a user can compare their cost.

Recommendations service. Looks like a forum. Everyone can leave feedback on a product they purchased, tell about their experience, and share real photos.

It can be a personal account or theme community. The most popular are communities on Facebook and Instagram.

Usually videos feature product unpacking, reviews on new products, or DIY.

Most frequently, publishers create channels with helpful selections and discounts on popular products, including electronics and home appliances, footwear and apparel, goods from China.

Essentially, media buying implies buying traffic at a lower price and selling at a higher. The difference is what makes a publisher's profit. One can do media buying through contextual advertising in search engines (Google), targeted ads in social media (Facebook, Instagram), or in banner and teaser networks. Example: you started contextual advertising to an advertiser's website and paid $15 for 100,000 impressions. From those who saw your ad, 100 people made a purchase, for each of which you earned $3. Jointly, your income came to $300. Considering expenses on contextual advertising, your profit comes to $285.

Most used in financial programs. Under this model, a publisher collects requests (user data) on their website, and then transfers them to an advertiser through Admitad.

If a publisher has a user email base, they can send newsletters with value offers from advertisers. Important: the publisher needs to create and compile the base by themselves, while users needs to understand what information they will receive in the newsletters. If a user reports spam, the publisher may be disconnected from the affiliate program (or even the affiliate network).

In this category, both native integration or banner ads are possible. Using native integration, a publisher embeds affiliate links into the game mechanics (e.g. gives game bonuses in the form of discounts from advertisers).

Usually complement the main service. For instance, a cashback service has a main website, but it offers users to install a browser extension so they don't forget to activate cashback when making a purchase. If a user visits an advertiser's website in a browser having such an extension, they see a pop-up window offering to activate cashback.