Types of advertisers
Every advertiser wants you to sell their products or services and promote their brand on the Internet. For that, they start an affiliate program which contains the terms and rules for the publisher to follow when cooperating with that advertiser.
There are several types of programs:
1. Online stores
They are divided into several categories:
– Goods from China;
– Footwear & Apparel;
– Sports Products;
– For Kids;
– Accessories;
– Electronics & Home Appliances;
– Beauty & Health;
– Furniture & Home Goods;
– Gifts & Flowers;
– Car Goods;
– Tools & Garden;
– Hypermarkets;
– Art;
– Books;
– Pharmacies;
– Zoo Stores.
2. Online services
They include the following categories:
– Work & Education;
– Entertainment;
– IT Products;
– Hosting;
– Providers & Carriers;
– Healthcare & Appointments;
– Chatting & Dating.
3. Financial programs
Include:
– Micro Loans;
– Credit Cards;
– Debit Cards;
– Insurance;
– Consumer Loans;
– Investments;
– Deposits;
– Forex;
– Mortgage;
– Car Loans;
– Credit & Banking Services.
4. Online games
They have only two types: Client Games and Browser Games.
5. Travel services
Categories:
– Tickets (flight, train, bus);
– Hotel Booking;
– Tour Selection;
– Vehicle Rental.
6. Mobile programs
Include iOS and Android mobile apps: Utilities, Games, E-Commerce (Store Apps), etc.
All the brands available for cooperation are located in the
Affiliate program catalog. A publisher can promote a specific product or a store's brand.
Most advertisers work in the B2C segment, handling consumer goods and services. The B2B segment is not that popular, as it usually involves complex products requiring time-consuming offline negotiation. Moreover, sales can be barely tracked in this field. The same holds true for expensive products (e.g. cars or realty).

Also, advertisers may vary in region. The affiliate program description contains the region (country) in which a store operates. This parameter should be considered as most stores only ship goods within a specific country. Also, the affiliate program description may contain information on the cities in which a company works. This concerns taxi or food delivery services that usually operate within a small region. So make sure you only lead customers that want and physically can get a product or service.
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What business types do affiliate networks usually work with?
Correct! Working in affiliate networks is the most reasonable paradigm for B2C companies. On the other hand, affiliate networks rarely — or don't — work with B2B or B2G enterprises.
Wrong! Working in affiliate networks is the most reasonable paradigm for B2C companies. On the other hand, affiliate networks rarely — or don't — work with B2B or B2G enterprises.
Wrong! Working in affiliate networks is the most reasonable paradigm for B2C companies. On the other hand, affiliate networks rarely — or don't — work with B2B or B2G enterprises.
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What program type does the AliExpress program belong to? (multiple choice possible)
Bingo! On AliExpress, you can order goods from China and electronics; but the company doesn't render any finance services.
Bingo! On AliExpress, you can order goods from China and electronics; but the company doesn't render any finance services.
Incorrect! On AliExpress, you can order goods from China and electronics; but the company doesn't render any finance services.
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If an advertiser pays for every installation of the online store app, such a program belongs to the category of...
Correct! Affiliate programs in which a target action is an app install, are mobile programs.
Incorrect! Affiliate programs in which a target action is an app install, are mobile programs.
Incorrect! Affiliate programs in which a target action is an app install, are mobile programs.
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In which of these affiliate programs the region is likely to be limited to one or several cities?
Wrong! Residence address doesn't matter if a customer wants to get an order from China or buy a flight ticket. Meanwhile, every physician can only see a patient only at their workplace.
Bingo! Residence address doesn't matter if a customer wants to get an order from China or buy a flight ticket. Meanwhile, every physician can only see a patient only at their workplace.
Wrong! Residence address doesn't matter if a customer wants to get an order from China or buy a flight ticket. Meanwhile, every physician can only see a patient only at their workplace.
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Which affiliate program type does travel insurance belong to?
Right! Any finance services, including travel insurance, fall within the Financial programs category.
Wrong! Any finance services, including travel insurance, fall within the Financial programs category.
Wrong! Any finance services, including travel insurance, fall within the Financial programs category.
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