But what about likes, shares, and all that? Do these metrics mean nothing?
Not really. In fact, if you're growing a social media community and want to create a lively, motivated audience, parameters such as reach, number of views, follower growth speed, number of unfollows, negative reactions, and engagement (number of likes, shares, and comments divided by the current number of followers) will tell you how engaging your content is and whether your community has good prospects in terms of your current SMM strategy.
These indicators will let you know what to do next, i.e., what content to post, how to communicate, and what topics to focus on, to gradually enhance audience loyalty. Such an approach to SMM is about long-term success.
Even if your followers today barely follow links to place orders, your activity will upscale loyalty, boost product and service awareness, and convert it all into leads.
These are the basic things that will help you get started in SMM in 2022 if you're just setting your sights on this business model. I'd like to add a bunch of extra tips that will guide you through the world of social media:
Start practicing ASAP. There's a lot of theory, but the only way to learn how to create content, launch ad campaigns, and maintain communities is just to do it by trial and error. But don't skip on putting together an SMM strategy at the start! Consider it as part of your practice.
If you plan to launch targeted ads, run 2 or 3 test campaigns with a small budget. This way, you won't spend more than you planned, and you'll define the target indicator values for your full-speed launch.
Follow 3 to 5 major SMM and digital business channels so you can stay in the know. Don't add more resources to your list. Otherwise, you'll drown in information.