Media buying

Definition

Media buying is the process of buying traffic on one resource and driving it to another for a higher price. This term includes contextual ads (those appearing on the first lines of the search engine results page (SERP)) and targeted ads (those you see on social media).

Traffic sources

Text and graphic ads

These versatile ads are suitable for advertising most products and services. Flexible settings help adjust a campaign for a specific target audience.

Media campaign

This is image-building advertising where you pay for impressions. It creates the necessary associations with the brand using interactive and attention-grabbing formats, such as banners and videos.

Mobile app advertising

This format helps you promote your iOS and Android apps. You get the most number of installations at an optimal price.

Smart banners

It helps retarget website visitors or gain new audiences. Ads are generated automatically from your feed or website content.

Dynamic ads

This involves promoting products in search results. Ads and keywords are generated automatically from your feed or website content.

SERP banner

This is a notable branded banner that sits to the right of search results. It appears in response to search queries that you select.

Homepage media campaign

This model is intended to reach a broader audience and generate interest in the brand. You place a premium banner on brauser`s home screen that millions of users visit daily. You pay for every 1,000 impressions.

Fixed CPM campaign

You pay for impressions and know the cost per mile (CPM) in advance. This approach helps reach a target audience on brauser`s main page or on a video network at a fixed price.